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What we’ve been reading | 28th March
Inside the box | Slate People don’t actually like creativity | 8 min readFour deep trends affecting tech today | Co.Design Including the blurry line between creepy and acceptable, the ability of...
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What we’ve been reading | April 4th April
How Tesla is driving the new purpose economy | Co.Exist The electric car company is slowly reshaping how people think about driving. Following the same pattern can help any social entrepreneur get...
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What we’ve been reading | April 11 2014
How we think about class | Billfold An old joke has an Oxford professor meeting an American former graduate student and asking him what he’s working on these days. ‘My thesis is on the survival of the...
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What we’ve been reading | April 18 2014
The Confidence Gap | The Atlantic In studies, men overestimate their abilities and performance, and women underestimate both. Here’s why, and what to do about it | 10 min readThe Invention of the...
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Where have all the dreamers gone?
Today’s guest post is by Mark Sareff, Chief Strategy Officer at Ogilvy Australia.Eddie Hart was my dream CEO. He barged into my office one day when I worked in Marketing demanding to know: ‘Why,...
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What we’ve been reading | April 21
Everyone Deserves Great Design | Ehsan Noursalehi A guide on how to make products that matter | 10 min read Net Neutrality: A Guide to (and History of) a Contested Idea | The Atlantic If net neutrality...
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What we’ve been reading | May 2
We need online alter ago now more than ever | Wired Persistent pseudonyms can both encourage civility and preserve privacy. So why is there such a strong push for real names on the internet? The...
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What we’ve been reading | May 11
Bridging the divide | Inside Retail When the experience exceeds expectation, we gain customer advocacy.The science of social proof | Buffer 5 types and the psychology behind why they work.The two...
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Marketing through the RaDaR. The shift from CRM to CXM.
Today’s guest post is by David Pountney, General Manager at DT Melbourne. 40 odd years ago David Ogilvy referred to direct mail as his “Secret Weapon”. The secret didn’t last long; once the marketing...
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Never hire a research company again
Today’s guest post is by Mark Sareff, Chief Strategy Officer at Ogilvy Australia.Here are two blunt truths about marketing research (in all its forms):People in research don’t say what they mean and...
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