Starbucks has blown up its logo for a holiday collection in collaboration with Rodarte. Nice! Very fresh. And remember their all-white outlet in Japan? Now here are this week’s best business and creativity reads.
If you only read one thing.
- Sir Martin bets the ranch | Tim Evans on the DT blog
Management.
- The end of the expert: why no one in marketing knows what they’re doing | Forbes
- On the need to design relationships: how do designers help companies see the potential for change, agree that they need to change, and then actually change? | Conversations by Fjord
Innovation.
- Change consumer behavior with these five levers | Unilever’s Keith Weed in Harvard Business Review
Data.
- Obama’s data geeks add up to four more years | The Observer
- Built to win: Deep inside Obama’s campaign tech | Ars Technica
- Why it’s going to be hard for Republicans to match the big data advantage democrats have built | The Atlantic
Technology.
- Facebook is “driving away brands” by charging for eyeballs, even among people who’ve already liked a brand | Mark Cuban on Read Write Web
- More: Understanding “Like-gate” by Dalton Caldwell.
- Taobao’s absolutely gigantic day of sales: China’s Amazon does $3b worth of trade in one day.
Insights.
- Average teenager has never met quarter of Facebook friends; Girls send more than 220 texts a week, and 12- to 15-year-olds spend 17 hours a week on internet, research shows | guardian.co.uk
- Why online education works | Cato Unbound
- Gen Y loves reading | Girl With a Satchel
- Three women who are switched on to being switched off | Mail Online
- 10 life lessons people learn too late | marcandangel
Creativity.
- Nine ways content makers are failing | Mark Pollard on mUmBRELLA
On Nextness this week.
STW Group news.
- Ogilvy Public Relations Worldwide takes 23 honors in Asia Pacific PR Awards | 4-Traders
- Kieran Moore, CEO of Ogilvy PR, is a women in business success story!
- Be your own secret Santa, says Vodafone.
- Advertising is dead. Get ready for the entertainment hurricane | mUmBRELLA
- All a-Twitter as politics goes Gangnam | Hawker Britton’s Simon Banks in The Australian