Meryl and Hillary enjoy a #selfie… And now, the reading we found most interesting and useful this week.
If you only read one thing.
- Twitter is a machine for continual self-reinvention. You are who your last dozen tweets say you are. And what a feeling of freedom that is. | Kottke
Management.
- A simple association trick to use when introducing yourself | Farnham Street
- Be true to your word. It’s a simple as that. If you make an agreement, shake hands on a deal, make a promise, make a commitment – then stick to it. | Wrestling Possums
Technology.
- The wrong movement: “If you truly want to pressure content providers to adapt new distribution channels, and you’re not just trying to justify getting everything for free, piracy is hurting your cause.” | Marco.org
Insights.
- ‘The memory palace’ mnemonic strategy works with virtual environments | BPS Research Digest
- Growing a beard, getting a mortgage: when do men become grown-ups? The trickiness of defining manhood in a culture without defined rituals | The Atlantic
- Why I love Twitter and barely tolerate Facebook | Medium
- Planning. If you’re still doing it in an agency, you’re doing it wrong: “To realise their true value, planners need to escape their agency shackles and start up a McKinsey-type creative consultancy.” | Sense Worldwide
- Advertising is dead, long live advertising. | BBH Labs
Creativity.
- The science of storytelling: why telling a story is the most powerful way to activate our brains | Lifehacker
- The lost art of creative copywriting in advertising: “This isn’t the writing of writers. It’s the writing of advertisers.” | Guardian Professional
On Nextness this week.
- Wishlisting: books we loved in 2012 Part One. | Part Two. | Part Three.
STW Group news.
- Thanks to Ogilvy’s Rhonda, AAMI is Mumbrella’s Advertiser of the Year.
- Ogilvy Public Relations’ Andrew Ure on ABC PM: Forecast puts spotlight on climate talks.
- Ogilvy and Vodafone highlight the sanctity of cricket | LBBOnline
- Ogilvy’s group creative director and head of digital Shaun Branagan chooses his top tearjerker ads.
- DTDigital drops ‘digital’ from its name, relaunches as creative technology agency | mUmBRELLA
- DTDigital fights off competition to hold onto Myer | B&T