![]( "Shortlist Archive")
A beautiful visual accompaniment to an iconic quote | Daniel Sax
Inside the UK’s controversial ‘Nudge Unit’ | The Telegraph
At the unit’s heart is a simple premise. Instead of using clunky legislation, or the blunderbuss of regulations, to threaten people into action, government policy can be better executed by employing small, clever prompts.
The future of UI and the dream of the 90s | Medium
The future of interface design is about emotional awareness; connecting us with products the way we connect with each other.
The science of paper versus screens | Scientific American
How our brains respond differently to onscreen text than to words on paper.
Welcome to the era of the hardware startup | Ideas Lab
Hardware startups are fearless in their willingness to take on and transform dauntingly complicated industries.
Jesse Williams, the Dark Lord of the internet | The Atlantic
How one of the most notorious alleged hustlers in the history of e-commerce made a fortune on the web.
The six things that make stories go viral | New Yorker
While emotion and arousal still top the list, a few additional factors seem to make a big difference.
The Facebook of Mormon | The Atlantic
Since 2010, the Mormon Church has been conducting, largely in secret, an experiment: what happens when missionaries can use the internet for their work?
Why great artists need solitude | The Atlantic
It’s not drugs, poverty, or wild lovers that make a great writer. It’s discipline and time alone.
How music hijacks our perception of time | Nautilus
A composer details how music works its magic on our brains.
Why designers leave | Medium
Sometimes, a designer finds herself working somewhere that is doing well, has ample learning opportunities, and is wide open for impact. In such circumstances, why would a designer leave?
When you flirt with other brands, you only like your favourites more | QZ
You know I love Coke, but that Pepsi is pretty dreamy.
Can advertising overcome the scourge of indifference? | Smart Company
When it comes to advertising and product promotion, Australia is now one of the most disinterested countries on earth.
Brands as storytellers | Inside Retail
Brands and retailers often overlook their story of origin. Yet the idea of beginnings and history has never been so important.
Can market research still predict consumer behaviour? | Quartz
There’s a growing feeling that something is not working with market research, where billions are spent every year but results are mixed at best.
Reopening an employment door to the young | NYTimes
Hiring managers who look beyond narrowly focused credentials might uncover something even more important.
A/B testing and the benefits of an experimentation culture | HBR
The most obvious benefit of testing is the ability to improve products and increase revenue. But there are indirect benefits too, ones that manifest once testing becomes ingrained in company culture.
Microsoft, Past and Future | Daring Fireball
No company today has reach or influence anything like what Microsoft had during the golden era of the PCA. Not Apple, not Google, and not Microsoft itself.
Meet Tabby: the open source car you can build yourself | Gizmag
The Tabby is a DIY two or four passenger vehicle design with a chassis that can be assembled in less than 60 minutes.
Philographics | Genis Carreras
Big ideas distilled into simple graphics.
The 100 most influential books ever written | The Greatest Books
In case your ‘to read’ list isn’t long enough already.