Crowd funding explained | 3 minutes
Cheap words | New Yorker
Amazon is good for customers. But is it good for books? | 3 min read
Giant fungus towers will be grown in New York City this summer | New Statesman
Not a response to NYC’s overheated property market, but one possible sustainable construction method for the future | 2 min read
In 2043… | SVBTLE
“I work at an accelerator. My boss asked me to predict 2043.” | 5 min read
Technology and wealth inequality | Altman
Technology makes wealth inequality worse by giving people leverage and compounding differences in ability and amount of work | 10 min read
Facebook fraud | Veritasium
A must watch for anyone who’s ever bought Facebook ads | 9 min watch
The hacker’s guide to getting press | Austen Allred
Learn it. Try it. | 10 min read
The science of humour | New Republic
It takes 36 hours after a tragedy for jokes about it to become funny | 5 min read
Become 5% better Ad Strategist | Medium
Overcoming everyday errors of creative strategy | 5 min read
Flappy Bird is proof that no one knows what the audience wants | Polygon
How did a game with no marketing, no story, no viral hooks, no levels, no candy, no visual sophistication, no cross promotion and no achievements capture the hearts and fingers of millions of gamers? | 5 min read
Why writers are the worst procrastinators | The Atlantic
The psychological origins of waiting (… and waiting, and waiting) to work | 10 min read
Lessons for storytellers | Contagious
TMW’s senior planner Roz Hase discusses redefining the craft of storytelling today | 5 min read
Twilight of the brands | New Yorker
It’s a truism of business-book thinking that a company’s brand is its “most important asset,” more valuable than technology or patents or manufacturing prowess. But brands have never been more fragile | 8 min read
It’s official: Pepsi has just about had it with soda | QZ
For struggling soda companies like PepsiCo, munchies, not fizzies, are the business of the future | 5 min read
Long live the brand | HBR
Brands aren’t dead, but traditional branding tools are dying | 3 min read
From the archives: Parkinson’s Law of Triviality | The Guardian
Why organisations give disproportionate weight to trivial issues | 3 min read
The art of crafting a 15-word strategy statement | HBR
All great business strategies can be summarised in a short headline. Easy to understand and communicate, they convey clarity internally and externally to the customer | 5 min read
Paul Everson moves to JWT Sydney as client services director | Mumbrella
Adding to the agency’s strategic and creative firepower, Everson’s appointment adds another string-to-the-bow of the Sydney leadership team | 2 min read
Boom time for political operatives as limping lefties make way for rampaging right | AdNews
The Abbott government has its sights set on everything from media ownership rules to competition policy. For the peddlers of political influence, it’s snatch and grab time | 1 min read
Melbourne Food & Wine Festival takes us on a sensory journey via Ogilvy Melbourne
“Through the use of artistic and sophisticated imagery, along with cutting edge technology and promotions, (the campaign) hopes to also capture the attention of a whole new audience” | 30 sec watch
Personalised print guides for showing friends around new cities | Springwise
Jauntful is a service that enables friends to create their own personalised, printed and digital travel guides for guests visiting their town | 2 min read
Renault’s off-road concept car launches a drone out of its roof | Wired
The tiny drone can be controlled through either a tablet on the dash or by setting GPS waypoints, alerting the driver of obstacles in the road, beaming pictures back to the car.