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What we’ve been reading | 28th March

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Inside the box | Slate
People don’t actually like creativity | 8 min read

Four deep trends affecting tech today | Co.Design
Including the blurry line between creepy and acceptable, the ability of technology to amplify and disrupt, the implications of embedded data, and opting in versus switching off | 5 min read

How mature is your organisation when it comes to UX? | UXMag
Every organisation has its own goals, processes, techniques, and teams—each with special characteristics. They are all important to consider when incorporating user experience, but it’s also crucial to gauge the maturity level of an organisation | 5 min read

Whatever goes up, that’s what we do SVBTLE
Remember that beautiful new Facebook redesign we were promised a year ago? It was so successful, they scrapped it | 5 min read

The secret world of fast fashion | Pacific Standard
What used to be a stable three-month production cycle—the time it takes to design, manufacture, and distribute clothing to stores, in an extraordinary globe-spanning process—has collapsed, across much of the industry, to just two weeks | 8 min read

How design education must change | LinkedIn
If design is to live up to its promise it must create new, enduring curricula for design education that merge science and technology, art, and business | 8 min read

That’s a nice little $40M eCommerce company you have there | Pando
Call me when it scales | 6 min read

How the internet actually works | Quartz
And why it’s impossible to know what makes your Netflix slow | 7 min read

Box | Creators Project
Exploring the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera | 5 min video

How big data shapes AT&T’s advertising creative | AdAge
In-house scientists scrutinised 370 Ads to Unearth Secrets of Success | 5 min read

The unbelievable bus shelter | PepsiCo
Another great example of using the environment to create richer ad experiences | 2 min video

How to be a design boss without losing your soul | Co.Design
Five tips for making the move from Designer to Art Director | 5 min read

Why women make better business leaders | PSFK
How feminine skills and competencies will define the leaders of the future | 5 min read

Why you should stop brainstorming | HBR
How many times have you been in a brainstorming session this week? Chances are the answer is, “More than I can count.” But no study has proven that brainstorming works well, even though it has been the go-to method for idea generation since 1953 | 4 min video

Marketers are pitching to customers even as they shop | The Australian
Obsessed with relentlessly innovating their business model, marketers and agencies need to accept a constant state of progression or face obsolescence | 5 min read

Meet RAC + JWT’s Attention Powered Car | Campaign Brief
Using a neuro-sensory headset, custom software and the first ever algorithm to calculate what a moment of inattention looks like, the car goes when the driver is paying attention, and slows when he or she isn’t | 3 min read

Spin is so last yearmUmBRELLA
You Work in PR? Not that old chestnut again. Isn’t it time to move on and say something different? | 5 min read

Men don’t have awkward silences | mUmBRELLA
KFC is targeting men in its latest campaign promoting its ‘Mighty Burger’, with the ad suggesting awkward silences aren’t awkward for men as they don’t need to talk with words | 3 min read

Share a Coke wins inaugural GRAMA award | MarketingMag
The Australian Association of National Advertisers (AANA) kick started Global Marketer Week by announcing the winners of the inaugural Great Australian Marketing Awards (The GRAMAs) | 1 min read

Agency competition has become a ‘knife fight in a telephone box‘ | mUmBRELLA
Chris Savage, CEO of STW has told a conference of PR professionals that increasingly tense competition is one of the biggest issues facing the advertising industry | 4 min read

Zip it Up! | Lifehacker
People’s Choice Credit Union has launched a new gaming app in which player’s attempt to catch falling money. The hook is that the week’s best scores are converted into real cash and transferred into the player’s bank accounts. So what’s the catch? | 2 min read

Veteran journalist Emma Connors joins Ogilvy PR | Holmes
Connors joins Ogilvy PR as Senior Media Strategist after 17 years with the Australian Financial Review, where she wrote for the country’s only national business daily and sister publications BOSS and AFR Magazine | 2 min read

 

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