How we think about class | Billfold
An old joke has an Oxford professor meeting an American former graduate student and asking him what he’s working on these days. ‘My thesis is on the survival of the class system in the United States.’ ‘Oh really, that’s interesting: one didn’t think there was a class system in the United States.’ ‘Nobody does. That’s how it survives. | 10 min read
Steve Blank on the next 50 years of business innovation | Inc.
The entrepreneur speaks with the class of 2014 about the future of entrepreneurship and the role new generations play in inciting change | 5 min read
How Gmail happened: the inside story of its launch 10 years ago | Time
Google’s email breakthrough was almost three years in the making. But it wasn’t a given that it would reach the public at all | 20 min read
The ‘Gospel of Jesus’ Wife’ is real: what now? | The Atlantic
Historians, engineers, and linguists have pored over a three-inch piece of papyrus that makes mention of Jesus’s wife. But what does this discovery actually mean? | 6 min read
Facebook’s news feed now punishes pages that ask for likes | Techcrunch
Facebook cares about Pages and businesses, but it cares more about people enjoying the News Feed | 4 min read
Google Glass embraced at leading US hospital | Boston Globe
Wearable screens a part of everyday medical care | 5 min read
Shape | Make Shape Change
Promoting design discourse for the environment improvement | 6 min video
Are hackathons the future of medical innovation? | Slate
Doctors can look inside you with magnetic fields and pill-mounted cameras. They use robots to perform surgeries and lasers to fix your vision. And yet, in so many other ways, the field of medicine seems stuck in the past. But is there a new way to think about progress in health care? | 4 min read
The daily routines of the world’s most famous creative people | Co.Create
‘Breakfast was coffee, which he prepared himself with great care – he determined that there should be sixty beans per cup, and he often counted them out one by one for a precise dose’ | 5 min read
Design Principles | FTW
44 collections, 348 design principles | 6 min read
3 steps to become a better leader | Inc.
LearnVest founder Alexa von Tobel and Samuel Bacharach, co-founder of Bacharach Leadership Group, demystify the essential skills of leaders and reveal how to instil them in yourself and your employees | 8 min video
MarketingTV: DT + Red Cross + Google Glass hackathon for humanity |MarketingMag
MarketingTV reports from the DT Melbourne office during its 24-hour hackathon to develop ways to leverage wearable technology for Red Cross Australia | 8 min read
Mitsubishi asks to change your view of SUVs | Campaign Brief
The world’s first plug-in hybrid SUV – the Mitsubishi PHEV Outlander – has launched into the Australian Market this week, spearheaded by a far-reaching campaign developed by Adelaide creative agency Jamshop | 4 min read
AIMIA win for Ogilvy & DT | AIMIA
KFC’s Snack! In the Face campaign combines the three loves of its core target audience (teenage males) – mobile, gaming and love of KFC chicken – in a tongue in cheek branded mobile game | 2 min read
From the brains behind Rhonda and Kevin07: how to sell climate change | Crickey
Fires, heatwaves, megastorms — you know the (apocalyptic) drill on climate change. But what if the message was flipped on its head? What if climate change was reframed to be a positive story about humans learning to live in a cleaner way for the benefit of our kids and grandkids? | 5 min read
Spinach start the year with new business wins | mUmBRELLA
Spinach has announced a number of new business wins including Karcher Australia, Ledified, Gale Pacific, Slattery Auctions and City of Port Phillip’s icon South Melbourne Market | 4 min read
Do your thing | Adnews
It’s Philadelphia time. The Mondelez-owned spread gets out the peaches and the muffins and covers them with lashings of cream cheese via Do Your Thing, the latest campaign from JWT Melbourne and Isobar | 30 sec video