Bridging the divide | Inside Retail
When the experience exceeds expectation, we gain customer advocacy.
The science of social proof | Buffer
5 types and the psychology behind why they work.
The two cultures of China | Pacific Standard
The U.S. has red states and blue states. China has rice provinces and wheat provinces, and the profound differences between them provide evidence of how cultural assumptions arise.
Startup of the week | Acorns
Invest spare change automatically from everyday purchases into a diversified portfolio.
Sweden: The new laboratory for a six-hour work day | The Atlantic
Officials hope less time at the office will make workers healthier and more productive.
Designer duds | Medium
Design finally won “a seat at the table.” Is it now set to lose it?
If you don’t understand people, you don’t understand business | 99U
Ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning.
The myths that kill strategic planning | HBR
The three pervasive myths that continue to make strategic thinking an elusive skill set in today’s organisations.
Restaurant Australia | MarketingMag
Tourism Australia has unveiled the latest evolution of its global campaign with exceptional food and wine experiences from around the country playing a starring role.
STW Group brings Alpha Salmon under Edge Asia | mUmBRELLA
Australian agency group STW has brought its Indonesian digital ad agency Alpha Salmon under the umbrella of digital network Edge Asia.
KFC encourages people to share something real in ad for hot rods | mUmBRELLA
Stop and smell the chicken with KFCs latest ad for its Hot Rods product.
KFC’s Snack! In the Face app returns | mUmBRELLA
KFC’s branded mobile app Snack! In the Face has returned with new challenges and prizes on offer.
Huggies launches new campaign | B&T
Created by Ogilvy Sydney, the ‘Mum’s don’t miss a thing’ campaign focusing on how mums want a baby wipe that also doesn’t miss a thing.
Life insurance ads don’t have to be sombre | IBBonline
Ogilvy Melbourne has launched the first campaign for AAMI’s life insurance product alongside an exciting new campaign for income protection insurance.
The new MINI. The New Original. | mUmBRELLA
Mini is rolling out its biggest brand push in more than a decade as it uses the launch of its latest model to reinforce the brand’s positioning in Australia.
KitKat rescues break-time | B&T
KitKat celebrates their long-time monopoly over “break” time with their latest campaign via JWT Sydney.
Walkley Foundation and Ogilvy team up for social media lessons | B&T
In a unique collaboration between communicators, The Walkley Foundation for Journalism has partnered with Ogilvy PR Australia to provide the Foundation with the social media skills to better reach a wider, more Internet-savvy audience.