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If you only read one thing.
- Notes on making the Diesel Days to Live project. Ignore the campaign itself, though it’s good: just concentrate on how interesting and detailed this write-up is. ‘Behind the scenes’ or ‘making of’ videos have long been standard for shoots. We want to see more detailed posts on process for online innovations and apps.
Innovation.
- Spoil, steal or stream: why is TV in Australia so behind the times? | Junkee
- Related: TV industry needs a Steve Jobs type to save it | Hollywood Reporter
Data and technology.
- Moving from closed to open digital ecosystems – the case for compatibility: “As audiences move between competing digital ecosystems, businesses should keep the individual at the heart of their strategy or face a test of loyalty” | Guardian Professional
- Facebook wants to be the social network of record: “What we’re trying to do is give everyone in the world the best personalized newspaper,” Mark Zuckerberg said, before showcasing the social network’s revamped main product: an organized, sortable feed of every type of content from your friends and favorite content producers. | The Verge
Insights.
- On (un)organized consumption: the impossibility of wading through everything you want to read online | Writing Through the Fog
- Related: The sad, beautiful fact that we’re all going to miss almost everything | NPR
- Platform dysphasia: “As we split ourselves into these subtly different personas [on social networks], there’s a fuzziness to thinking about conversations happening on each one.” | This Is Possible
- Future seems more real to people who feel powerful | Big Think
- What form of behaviour change does climate change call for? “to make a meaningful contribution to addressing climate change, the form of behaviour change we work on has to go beyond improving energy efficiency, and at least raise the question of how we might successfully change our lifestyles” | RSA blogs
- Why are we so obsessed with the pursuit of authenticity? | New Statesman
Creativity.
- Curating creativity: a detailed discussion of the curator’s important and evolving role | 3quarksdaily
- Related: A day in the life of a digital editor, 2013 | The Atlantic
On Nextness this week.
- The Election is coming. Blow up your letter box or leave town now. A guest post by Grahame Morris: Federal Director of STW Group’s Barton Deakin Government Relations and a former chief of staff to Prime Minister John Howard.
STW Group news.
- Mortgage Choice promotes ‘Know the feeling’ message | mUmBRELLA
- Interactive, inbetween. Phil Whitehouse the General Manager of DT Sydney summarises SxSW.
- Information ‘wants to be brand supported‘ by Gordon McNenney, DT’s Content and Communications Director. He will be appearing at AdTech Sydney on Wednesday March 13, speaking on “Developing a Killer Content Strategy – Tips for Success.”
- PR polls: Robust or rubbish? Feat. Kieran Moore, CEO of Oglivy PR.
- How to manage change without abandoning your brand, by Mathew Jones and Lorie Helliwell who lead the change communication practices at Ogilvy Public Relations.
- “Not all larger orgs have been soft on gender diversity.” STW’s Women in Leadership Group gets a shout out in AdNews.