College Humour’s internet wallpaper.
Welcome to another edition of Linkness. (Over the past seven days, another 25 people signed up to get Nextness Once a Week delivered every Friday. Join them here!)
If you only read one thing.
- Critical and creative mindsets: the difference, and why we need both | see what happens
Management.
- “Passing the torch” is what Brian Fetherstonhaugh, chairman and chief executive of OgilvyOne, calls the third and final chapter of a career. He explains why it’s so rewarding. | Forbes
- Lonely at the top: being a lady boss without mentors | The Cut
Innovation.
- Disseminating strategy: a user’s guide | INSEAD Knowledge
- Engineering serendipity: maximising “casual collisions of the work force.” | NYTimes.com
- “An entrepreneur is someone who, almost artistically, designs a living entity which embodies the values, beliefs, and ambitions of the creator.” Controversial: an acquisition is always a failure | Jake Lodwick
Data and technology.
- “Is Minecraft a once-in-a-lifetime success—a “Tainted Love,” a Tetris—or a foundational work for the next great video-game auteur?” Minecraft creator Markus Persson faces life after fame | The New Yorker
- There are cracks in the ‘Smart Big Data’ view of advertising. It “ignores the subjective but undeniable truth that many brands are built by capturing people’s imagination, not just by showing up on time and on message. Optimizing advertising could make brands more similar, when the evidence is that brands grow by distinctiveness.” | Tom Morton
- The making of Medium.com. Read this for the story of joining with Twitter founders to create a new kind of blogging; look at it to see a gorgeous case study in action. | Teehan+Lax
- How to delete your digital life | guardian.co.uk
- Relying on algorithms and bots can be really, really dangerous | Clive Thompson, Wired.com
Insights.
- BuzzFeed isn’t just selling advertisers its built-in readership. It’s also selling a sophisticated understanding of what makes things go viral on the internet. | Co.Design
- Givers, takers, and matchers: the surprising social science of success | Brain Pickings
- Design-related musings prompted by a hospital stay | Helen Walters
- The locust economy: “Thinking about the behavior of customers around services like Groupon, I’ve become convinced that the phrase “sharing economy” is mostly a case of putting lipstick on a pig. What we have here is a locust economy.” | Ribbonfarm
Creativity.
- Why tech millionaires don’t buy art | NYTimes.com
- A response: The real reason that tech types don’t buy art: they’re busy investing in each other’s startups instead | Felix Salmon
- Related: Paucity of art in the Age of Big Data (where is the great tech world novel?) | The Millions
- From maths teacher to adult film extra, the unexpected early jobs of 30 star artists | Artinfo
- What aspiring designers need to know about strategy | design mind
On Nextness this week.
- On the mind of… DT’s Adam Beaupeurt.
- Nextness Visual Diary | Poignancy, glitches, don’t buy stuff, an okay flashmob, googly eyes.
STW Group news.
- The story of why Australia fell in love with Rhonda and Ketut to be told at Mumbrella360.
- Mattel’s Triple Word Score for Ogilvy PR | LBBOnline
- “When we look back at our youthful years we all cringe a little” – the insight behind Badjar Ogilvy’s AAMI campaign.
- Coke plays on mystery in new campaign.
- Fanta gets playful as it launches new flavours.
- Ogilvy Sydney gets a poo-ey job.
- Beyond Analysis are global data and customer insight specialists. Group CEO and founder, Paul Alexander, takes Bdaily behind the business.
- James Greet appointed Chief Executive Officer of Ikon Group.
- Katies celebrate Mothers’ Day with Bullseye.
- STW Group launches unique mentoring programme to forge path for women in business.
- The DT/Honda zoetrope is in Fast Company.
- Did you catch ‘How to manage change without abandoning your brand‘ by Mathew Jones and Lorie Helliwell, who lead the change communication practices at Ogilvy Public Relations?
- Still well-suited, win or lose: on Hawker Britton and Barton Deakin, STW Group’s “evil twins” of public affairs | The Canberra Times
- Charming army with links to party HQs: featuring some of STW’s own public affairs charmers | The Age