Pablo Picasso in minotaur mask, Côte d’Azur, 1949. Welcome to a new edition of Linkness.
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If you only read one thing.
- I’m still here: back online after a year without the internet. For this writer, going offline was not the trick to finding the real/more creative him. | The Verge
Management.
- Strategy essentials you ignore at your peril | Harvard Business Review
- “It is a melancholy truth that the more expert I have become, the less my expertise is valued.” And “modern Clients are more strategically and creatively confident than ever before.” | BBH Labs
- Are you a complexifier or a simplifier? | Harvard Business Review
- The three levels of commitment | Goins, Writer
- What is strategy? “If strategy is the ability to choose the best path, then design is the conceptual tool to generate the paths from which to choose from” | What is Design
Innovation.
- How three Australians took Twitter into music | Financial Review
Data and technology.
- Older is wiser: Study shows software developers’ skills improve over time | Science Daily
- Deleting Photoshop or: how I learned to stop worrying and love Keynote | Made by Many
Insights.
- “There are far more interesting things on this earth than skin care.” Aesop: the cult beauty brand that tries not to be | The Cut
- Nate Silver: overconfidence kills predictions | Farnam Street
- “When not reduced to the question of price, value speaks directly to what benefits a product or service adds to a customer’s life.” How P&G, Ford and Wendy’s are redefining value | Advertising Age
- In extreme bad taste: “Who approved the initial idea? Who let that idea go to the client? Who approved it? Who produced it? Who filmed it? All of these people should have spoken up and raised questions.” | the-ad-pit
- What to look for in a great planning director | Northern Planner
- Revisiting: Dealing with your own cultural irrelevance (at age 28) | NYTimes.com
- Zach Braff kickstarts nostalgia. But “Kickstarter, after all, promises to facilitate the discovery of new projects, not the excavation of pop culture’s past.” | New Yorker
Creativity.
- “We seem to have evolved into a society of mourned and misplaced creativity.” Find what you love and let it kill you | guardian.co.uk
- “F+ck my parents!” | 99U
- What makes films satisfying? | NYTimes.com
- How to be emotionally stable without getting bored | Thought Catalog
STW Group news.
- Whatever happened to the ‘big idea’? | Spinach
- An internship should not just be another word for ‘free labour’: Kieran Moore | High turnover quickest way to the bottom.
- Ogilvy for brave and honest Vodafone. | Monster truck for bridezilla in new Ogilvy Vodafone ad.
- Brisbane’s Junior acquires stake in Cru Digital – merge to offer ‘total consumer engagement.’ | It’s a wanker free zone.
- Adelaide ad agency JAM in driver’s seat with Mitsubishi Motors Australia contract.
- JWT and Kleenex launch new ‘Share the Softness’ campaign.
- Ogilvy Impact has a stylish and information-rich new website.
- Parker & Partners’ regular email Off The Record gives you a peek behind the scenes of #auspol and Australian corporate life. To sign up, go to their website and “Subscribe to OTR” in the sidebar.