Friedensreich Hundertwasser: A Raindrop Which Falls into the City, 1955, via even*cleveland. Welcome to a new edition of Linkness.
Remember, you can receive the week’s best original and curated reading by email when you sign up to Nextness Once a Week.
If you only read one thing.
- There is tremendous anxiety among white collar workers about how blurry the boundaries between life and work have gotten, but little consideration for how that blurriness is itself a mark of privilege. | danah boyd
Management.
- Male bosses need to speak up for gender balance | Harvard Business Review
- The ripple effects you create as a manager spread beyond the workplace and into people’s homes | Harvard Business Review
Innovation.
- Great entrepreneurs will listen to you but will follow their own instincts | A VC
Data and technology.
- Mark Zuckerberg and Kevin Systrom on what really happened when Facebook bought Instagram | Vanity Fair
- Where data and creativity meet: confessions of the quant, Madison Avenue’s “hitman” | Co.Create
- The lean analytics cycle: metrics > hypothesis > experiment > act | Avinash Kaushik
Insights.
- If anything starts to feel too easy in advertising it’s probably because either we’ve already done it loads of times, or because we’ve started to care a little less about the result | see what happens
- McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones | Medium
Creativity.
- Hegarty: What’s wrong with advertising. “… when you have a significant piece of technology, a particular development like digital, what happens is there’s a sort of creative deficit as we deal with it.” | Marketing Magazine
On Nextness this week.
- OgilvyOne creative Simon Bloomfield’s review of TEDxSydney 2013: stepping onto the world stage. | Part Two.
STW Group news.
- Some bits and pieces currently inspiring the team at Moon.
- Looks like Hawker Britton’s gearing up to add valuable commentary to #auspol in the lead up to the election. Their video channel: HBTV.
- Interesting observation in @mumbrella about @OgilvyAus’ ability to create story arcs | mUmBRELLA
- Chris Savage’s column in Mumbrella, Savage Counsel: we are only as good as our NEXT result | mUmBRELLA
- Young Lions finalists revealed: congratulations STW teams | mUmBRELLA
- Woodside does what’s right, even when it’s not easy. “The Woodside team, in partnership with their advertising agency, The Brand Agency, have dedicated a lot of time to uncover what’s special about them.” | Perceptive Marketing
- Behind the doors of … The White Agency | B&T
- UK rolls out ‘Share A Coke’ campaign with personal names on bottles and cans | PSFK
- Bullseye gets a makeover with a full rebrand. Bullseye’s lovely new website.