Photo: Carters News/The Grosby Group. Welcome to a new edition of Linkness.
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If you only read one thing.
- “Every day, I hear about how social media strategists and managers are frustrated with the lack of executive support. Yet, many aren’t doing themselves any favors.” | Brian Solis
Management.
- Organising for advantage: how to design a mix of formal and informal factors to advance your company’s strategy. | Strategy + Business
- The work required to have an opinion: “If you can argue better than the smartest person who holds the opposite view, that is when you are entitled to hold a certain view.” | Farnam Street
- What is cultural fit? | Priceonomics Blog
- How to get others to see your potential | Harvard Business Review
- The most dangerous cliché in business and in life | Wrestling Possums
- Company pledges to hire adults with autism for 1% of workforce | Triple Pundit
Innovation.
- Operational feasibility: to transform the way a business works, operational feasibility iss as vital as user testing | Made by Many
- How big companies can pivot like lean startups | Co.Design
Data and technology.
- How to assess an ad’s creativity… | Harvard Business Review
- Thoughts on Tumblr/Yahoo! “a big win for social and further proof that marketing is continuing to move towards real-time content creation at the intersection of brand voice and cultural relevance” | Blog @ Percolate
- From Tumblr’s first team member. The acquisition “gives David, and the rest of Tumblr’s team, the freedom to continue making the best product they can while offloading a lot of the grunt work to Yahoo’s leadership, staff, and infrastructure” | Marco.org
- Over the past two years, a steady trickle of more designed products—marked by tasteful typography, artful use of white space and flatness, full-bleed imagery, and a general sense of restraint—has emerged from Google | The New Yorker
Insights.
- Digital and the the desire for long form journalism: audiences desire breadth, context and depth | David Campbell
- How TV producers can embrace Twitter for turning fans into empowered evangelists | Co.Create
- Daniel Dennett’s seven tools for thinking | The Guardian
Creativity.
- Upping your type game | Jessica Hische
- How Sylvia Plath wrote “The Bell Jar” | Co.Create
- The myth of the myth of the unicorn: talented generalist designers DO exist | Emesis / Quora
STW Group news.
- Cannes Contenders: Junior, Brisbane.
- An awkward silence. “Despite the strides in technology, there are a few areas where you are completely unreachable.” | The White Agency
- Blaggers Guide to Big Data – Utilities by @OgilvyAus’ Dave Pountney and Andrew Pink.
- Engagement agency Maverick entices shoppers to take a coffee break with Nescafé Café Menu.
- ADMA launches ADMA 2013 Awards call for entries: entry deadline is Friday, Aug 2 at 5pm.