Welcome to a new edition of Linkness! Remember, you can receive the week’s best original and curated reading by email when you sign up to Nextness Once a Week.
If you only read one thing.
- Creative people say no | Medium
Management.
- Why you need to shut the hell up in pitches – and run a mile from perfection | Northern Planner
- Why ‘ad agencies’ could be on brink of extinction: they’re not delivering “what many clients are seeking – a dash of game-changing magic for their brand” | Campaign
Innovation.
- “Scenarios for the future that involve a horrifying end for humanity might make for exciting reading, but they’re the most unlikely of scenarios–and incredibly unhelpful in creating a better tomorrow.” | Co.Exist
- Related: ”People seemingly love to believe in the “end of the world as we know it” stories — for reasons that have to do with both the horrors of the now and the heaven of the future.” The myth and the millennialism of “disruptive innovation” | Hacked Education
Data and technology.
- You didn’t have any lions to run from, so you clicked on this: the evolutionary causes of the Internet’s inescapable charisma | The Atlantic
- What really happens on a teen girl’s iPhone | HuffPo (Sorry! Hate linking to HuffPo.)
Insights.
- Living your unlived life | Katherine Bucknell
- Loneliness and social isolation aren’t good for you | Co.Exist
- “Confusing the audience is clearly the goal of native-sponsored-brand-content-voice-advertising. And the result has to be a dilution of the value of news brands.” | Jeff Jarvis
Creativity.
- On research in writing: “Doing research in the middle of a writing session is the awkward pause when someone stops a conversation to check something on their phone. Once or twice might be okay, but when done repeatedly, it doesn’t bode well for the larger discussion” | Jack Cheng
- How to write faster prose (and why) | Misanthropology 101
- Everything you need to know about writing a novel, in 1000 words | Nathan Bransford
On Nextness this week.
STW Group news.
- DT will provide digital creative services for Tourism Australia!
- R.E.S.P.E.C.T How mutual trust between marketers and agencies can drive great-ER results.
- The strength in vulnerability: from a DT copywriter in the STW Women in Leadership mentoring program.
- JWT Melbourne’s TV ad for Quit Victoria, Last Dance, features a family who is coming to terms with the tragic consequences of not quitting smoking.
- Vegemite launches a new campaign to remind Aussies how to start their day via JWT Melbourne.
- DDB, Maxus, Nike and STW regional chiefs to discuss Australia’s role in Asia at Mumbrella360 in June.
- Cannes Contenders: The Brand Agency, Perth.