Welcome to a new edition of Linkness!
If you only read one thing.
- How to talk to women in advertising | Zeus Jones
Management.
- “Beware of advice about successful people and their methods. For starters, no two situations are alike. Your dreams of creating a dry-cleaning empire won’t be helped by knowing that Thomas Edison liked to take naps.” | WSJ
- Culture is conversation. To change the culture, change the conversation. | Jack Martin Leith
- Nate Silver on finding a mentor, teaching yourself statistics, and not settling in your career | HBR
Innovation.
- The predatory algorithm: From passive to active, from prey to predatory in online dating | Dave Trott
Data and technology.
- The viscosity of data | Future Perfect
- D. T. Max profile of Twitter and Square founder Jack Dorsey. (He once tweeted, “I love espadrilles. And this glass of wine. And the word ‘asperity.’ ”) | New Yorker
- How LinkedIn got $10M by making weakness look like strength | Wired.com
- Kevin Systrom, Instagram’s man of vision, now eyes up world domination | The Guardian
- “In the matter of the lubricant e-mail, though, a low-level product manager had overstepped the bounds of propriety.” Extract from ‘The Secrets of Bezos: How Amazon Became the Everything Store’ | Businessweek
Insights.
- Strategy, in reverse: “In parallel with the weekly design sprint, we extrapolated strategy from our ideas.” | Matt Daniels
- What Sir Martin Sorrell’s clients worry about | Influx Insights
- Have we hit peak advertising? | Nieman Lab
- Debunking three myths of agile marketing | Chief Marketing Technologist
- Alcohol as escape from perfectionism | The Atlantic
- Are artists to blame for gentrification? | Slate
- The real reason for rotten online reviews on TripAdvisor | Rory Sutherland
- The gated globe: The forward march of globalisation has paused since the financial crisis, giving way to a more conditional, interventionist and nationalist model. | The Economist
- Facebook Moms: “57% of moms on Facebook are over 35 – these women are the first generation to have raised their children entirely in the Facebook era.” | Newsweek
Creativity.
- TED talks are lying to you | Salon
STW Group news.
- Feedback ASAP research shows fewer Australians loyal to brands.
- What exactly is an Account Manager’s job? | Switched On Media
- Best digital consultancy in the world: Social@Ogilvy.
- Simon Reid, The Brand Agency’s Head of Digital, is currently on a fact finding tour of Silicon Valley with a delegation from STW Group companies. Here is his report from Day 1.
OMG | cool | wow.
- The “one perfect book” for every single Myers-Briggs type.
- Eating popcorn in the cinema makes people immune to advertising.
- A-listers enlist ‘Instassistants’ to take their best selfies.
- Sir John Hegarty of BBH picks his Desert Island Ads.
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