Welcome to a new edition of Linkness!
If you only read one thing.
- “One of the things you’re supposed to work out some time in your adolescence is that though you’re the star of your own life, you’re not the star of anyone else’s. Some companies never work this out.” On Google Glass, Facebook Home and solipsism | Benedict Evans
Management.
- On empathetic vs emphatic brand leadership | BBH Labs
- Unanticipated consequences: don’t be surprised if updating your feedback procedures leads to more bad feedback (it’s a good thing) | Harvard Business Review
Innovation.
- Why women are the next frontier for the Chinese web | PSFK
- Why Asian internet companies struggle to become global | NYTimes.com
Data and technology.
- Frame of reference: the real issues at the heart of modern interface design | Kevin Suttle
- What is a Facebook shadow profile | Digital Trends
- When social sharing goes wrong: regretting the Facebook post | NPR
- Naturalism in the era of ‘processed’ relationships: a weekend tech-detox camp is the perfect distillation of modern techno-anxiety — and its problems. | Alexis C. Madrigal
Insights.
- Two 80 year olds discuss what they’ve learnt in in life and business. Blackstone’s Byron Wien discusses lessons learned in his first 80 years | Oliver Sachs on the joys of old age.
- What makes things go viral? Q and A with Jonah Berger, Wharton “marketing guru” | SmartPlanet
- In praise of cynicism | The Guardian
- How the Guardian broke the Snowden story (and, more interestingly, its strategy to dominate in America) | The Atlantic
Creativity.
- Why are so many celebrities now “Creative Directors”? | Harvard Business Review
STW Group news.
- Don’t forget Hawker Britton has a YT channel, deconstructing the big #auspol issues.
- Ogilvy Sydney develops campaign for Federal Government’s ‘Plan for Australian Jobs.’
- Baking goes social in new digital Facebook app and comp launch for White Wings via Bullseye.
- TAC to target parents of young drivers in new approach from JWT.
- A suit’s simple guide to onboarding clients | The White Agency
- Kleenex Cottonelle is set to ‘take the wash test’ in a fresh integrated campaign via JWT, Sydney.
- Congratulations JWT Melbourne’s Millicent Malcolm.
- U by Kotex launches new ‘Don’t Sweat It’ TV campaign for active Aussie women via Shift.
OMG | cool | wow.
- Diana Vreeland: The Eye Has To Travel: this acclaimed doco about a pioneering fashion editor is now available in full on YouTube.
- Scan of a 1974 JWT planning guide. It still holds up! [PDF]
- Incredible resource of links. Required reading for digital product designers.
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