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Linkness. What we’ve been reading | July 19, 2013

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Roy Lichtenstein’s studio, Southampton, New York via Lover of Beauty. Welcome to a new edition of Linkness!

If you only read one thing.

  • Rise of the full-stack marketer: he/she “spends long, ramen-fueled days switching between editing .PSDs in Photoshop, wirefaming UI/UX iterations, building marketing pages with product positioning, setting up newsletters in MailChimp, answering support emails and showing real people your product everywhere he goes (the store, the bar etc.)” | Medium

Management.

  • Only 3% of creative directors are women: we need clients to demand more women on their business | Edward Boches
  • Annual plans must die | Paul Isakson
  • Habit fields (and why you need a distraction chair) | A List Apart

Innovation.

Data and technology.

  • The social media bubble is quietly deflating: Social-media companies drew only 2 percent of the venture capital headed to Internet-based enterprises last quarter | Businessweek
  • The web cookie is dying. Here’s the creepier technology that comes next | Forbes

Insights.

  • Remember, you don’t make friends in a crisis | Wrestling Possums
  • 5 scientific ways to build habits that stick | 99U
  • How to ditch marketing and make friends (we’ve heard all this before but it was an interesting insight about how polished commercials can be a turn off) | Harvard Business Review
  • The problem of growing communities: How do you keep things interesting when the average person isn’t? | Medium

Creativity.

  • On the absence of art in your life. “Doesn’t being happy and fulfilled mean that the writer I want to be fundamentally cannot exist anymore? Wasn’t that a trade I willingly made?” | Teh Gypsy
  • Writing microcopy: the fastest way to improve your interface is to improve your copy-writing | Bokardo
  • Screwing up on purpose: the beauty of the deliberate mistake | 99U
  • The era of constant photography | kottke

STW Group news.

  • Building a passion brand: key findings and insights from our 2013 Global Advocacy Study | Social@Ogilvy
  • Related: Brands are missing the social advocacy trick | Brian Giesen B&T
  • Ogilvy PR Australia boosts content capabilities with appointment of influential TV producer and journalist to Howorth | Howorth
  • Tongue Sydney and Disability Services Australia provide a young disabled job seeker the chance to shine in agency life with ‘The Portfolio Project’ | Campaign Brief Australia
  • AdNews: NGen and Youngbloods come together for mobile workshop on July 25.

OMG | cool | wow.

Remember, you can receive the week’s best original and curated reading by email when you sign up to Nextness Once a Week.

 

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