Welcome to a new edition of Linkness!
If you only read one thing.
- Things I’m trying to do in order to achieve a sane, healthy, and marginally productive relationship with the internet | The Frailest Thing
Management.
- Publicis Omnicom Group: All the facts you need to know | AdAge
- Why you must tell stories, not dump information, in your presentations | Forbes
- For creative technologists, an introductory field guide to dealing with big brands in partnership with an ad agency | Wieden+Kennedy
Innovation.
- Disruption is dangerous: “It is called disruption for a reason — it is a conflicting, diametric change from the existing.” | Anne Aretz
Data and technology.
- Transient social technologies can bring brands closer to consumers | Mel Exon in Brand Republic
Insights.
- How to sell a lie: “Our brains did not evolve for philosophy seminars, they evolved to make decisions based on limited information. And that fact can be manipulated.” | Pricenomics
- GE: “The ultimate goal is to retire the press release. It’s a great holder for facts, but you’d never want to read one. We want to tell stories.” | Content Strategist
- Related: “Brands are chasing the wrong goal. Marketers shouldn’t want to make content. Don’t they know that content is a lousy business? …content is not scalable for advertisers, either.” | Jeff Jarvis
- Related: ”Brand stories are fact-fiction hybrids that elide awkward sub-plots to give shape, momentum and drama to the corporate line.” Brands, journalists and the truth about “brand journalism” | Helen Edwards, Marketing Magazine
- Welcome to the Nate Silver Business Model | Strategy + Business
- The Charitable-Industrial Complex: Warren Buffett’s son on philanthropy, inequality, and “conscience laundering.” | NYTimes.com
- Etsy shops, craft, stay at home parenting: the allure of New Domesticity: “we can compensate for the lack of stability and work-life balance in the workforce and the failure of the government to ensure safe food, high-quality education, and sustainable environmental practices—all while making cool stuff” | The Hairpin
- Is the internet making us all dress the same? | Hypebeast
Creativity.
- An introduction to designing for imperfection | UX Magazine
- Swimming in a sea of shit: Phil Fish and the internet’s war against creatives | The PA Report
STW Group news.
- A social eye on the Aussie Federal Election. A new column for B&T by @socialOgilvyAU MD @yianniak.
- Shift has a beautiful new office!
- BE Awards call for entries announced: the call for entries for the second year of the awards for Australasia’s best branded content and branded entertainment is now open.
- Build a B2B content marketing machine: “Even for the most conservative B2B companies, being boring is never ‘on brand’” | DT
OMG | wow | cool.
- Google’s Our Mobile Planet. View smartphone adoption and usage across 48 countries. Create custom charts to deepen your understanding of the mobile consumer and get the data you need to guide your mobile strategy.
- A 90s fat kid’s guide to the greatest childhood food moments.
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