Cartoon via Toothpaste for Dinner. Welcome to a new edition of Linkness!
If you only read one thing.
- Promised flying cars, but would settle for something practical (isn’t it time to try and solve some real problems?) | TechCrunch
Management.
- Three differences between managers and leaders | Harvard Business Review
- The key habits of organization | zenhabits
- 7 things really persuasive people do (Persuasion is not just for salespeople and their prospects.) | Inc. 5000
- Why your B2B content marketing strategy isn’t working | CMO
- What’s an idea worth? (On billing for creativity) | NYT
- The newsonomics of Jeff Bezos buying the Washington Post | Nieman Journalism Lab
- The art and science of hiring for media startups | PBS
- David Ogilvy’s timeless principles of creative management | Brain Pickings
Innovation.
- Advertising is not a tax for being unremarkable | Noah Brier dot Com
- The race to build a better business class | NYT
Data and technology.
- Your app makes me fat | Serious pony
- Why the ephemeral (Snapchat, say, instead of Instagram) is here to stay | BBH Labs
- Die, links, die! How link ‘suicide’ could save the web | Wired
- Seven signs of dysfunctional engineering teams | rc3.org
Insights.
- Demolisticles: BuzzFeed lists crafted for specific demographics are social media gold | Slate Magazine
- A good introduction here to “the sharing economy: a whole new way of living.” | The Guardian
- What brands can learn from newsrooms | Digiday
- The Machine Zone: this is where you go when you just can’t stop looking at pictures on Facebook | The Atlantic
Creativity.
- “As a marketer, should I be “leaning in” to the post-narrative world in which we currently live, encouraging clients to create smaller, non-linear pieces of content, or should I suggest they go against the grain, and look to create deeper, denser and longer story-driven communications?” | Rick Liebling
STW Group news.
- Mentoring the female equivalent of the old boys network: Ogilvy PR CEO Kieran Moore
- Gumtree appoints Tongue to social media roster.
- How Barack Obama is changing the face of Australian political campaigns. Campaigns will always draw on best of overseas experience but you have to adjust with Australian voters in mind, argues Hawker Britton’s Simon Banks | SMH
OMG | cool | wow.
- How to get a link on the front page of Reddit | Digital Trends
- You should be listening to all these podcasts | The Verge
- How-to Guide to Podcasting | Hired.
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