www.youtube.com/watch?v=0bR6uOsDn-Q
Make something beautiful before you are dead (a bit NSFW unless you have your headphones in). An explanation, on Gawker: Steve Roggenbuck’s poetry will save the internet. Welcome to a new edition of Linkness!
If you only read one thing.
- I want to be a millennial when I retire | NYT
Management.
- What is the sound of one hand texting? Mindfulness: getting its share of attention | NYT
- Related: In Silicon Valley, meditation is no fad. It could make your career | Wired.com
- How women respond to frustration at work, and why | HBR
Innovation.
- Activities not audiences: focus on “not just users, but user needs. That’s a big important distinction. One that sometimes gets lost in a warm bath of user-centricness.” | Russell Davies
Data and technology.
- Am I going insane? Snapchat is intrinsically worthless | Roy Murdock
- Twitter is weird | The Atlantic
- “Try to keep your best users happy, but as for the ones so upset that they want to sue you, probably better to let them go.” What to do when an online community starts to fail | HBR
Insights.
- A debate in Contagious on why “brands should engage in a dialogic approach, embracing counter-arguments to define a wider territory, rather than attempting to come to a single, logical argued conclusion on what their brand encapsulates.” First: Give me the freedom of the gloriously broad brand.
- Related: The benefits of messy brands
- Related: Learning to love fuzziness
- Why ad agencies aren’t going away anytime soon | Ad Age
- Messaging doesn’t reflect how people consume advertising and make sense of brands | Martin Weigel
Creativity.
- Slaves of the internet, unite! Say no to writing or otherwise creating for corporations for free | NYT
- The definative inside account of the rise of teenage pop star Lorde, and her extraordinary control over every aspect of her creativity and career | FasterLouder
- The 12 biggest mistakes you can make on Medium | The Awl
STW Group news.
- OgilvyOne Sydney has been recognised for its outstanding work at annual ADMA Awards.
- AMR launches specialised not-for-profit sector practice.
- Bohemia harnesses The Brain to pick Melbourne Cup winner.
- How companies can adapt to a constantly changing digital landscape | Switched On Media
OMG | cool | wow.
- Utterly gripping branded content for the New York City Ballet.
- The decline and fall of the Disney Fox.
- Everything Steven Soderbergh watched and read in 2009.
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