UK company aids conservationists with tiger facial recognition system via The New Aesthetic. Welcome to a new edition of Linkness!
If you only read one thing.
- How strategists level up | Clay Parker Jones
Management.
- “[M]any executives obsessively ask themselves, “What will the market think?” And this question can be found at the root of many misdeeds committed in the pursuit of profit maximization. Executives should instead wonder what the customer will think, and if they get it right, the market will follow.” | Strategy+Business
Innovation.
- Why big opportunities crush small companies | Dharmesh Shah
Data and technology.
- That goddamned blue bird and me: how Twitter hijacked my mind | NY Mag
- Kids love Snapchat because they see Facebook like adults see LinkedIn | TechCrunch
Insights.
- The war for digital talent is already here (do you have a Chef Content Officer?) | Forbes
- The urban legends of native advertising | Digiday
- The extra legroom society: on “microclimates of exclusivity” | NYT
- Learning from direct: Old-school lessons for digital marketers | Campaign Asia
- What the marketing organisation of the future should look like (“hub-and-spoke structures whereby the CMO is in the middle”) | Forbes
- Attentive personal service can be actually a disadvantage for a business: the dawning age of the algorithmic assistant | The American Conservative
- The demise of the brand: why technology will usher in a new era of storytelling | Marketing Magazine
- Master of all trades: our age reveres the specialist but humans are natural polymaths, at our best when we turn our minds to many things | Aeon
Creativity.
- Brian Eno and Grayson Perry on the internet, creativity, popularity and pornography – and why great art always involves losing control. | New Statesman
- The writing’s on the wall: Having turned respectable, graffiti culture is dying | The Economist
STW Group news.
- Janet Bailey, CEO of STW Group’s Evocatif, provides some clarity around the shopper marketing discipline for B and T.
- “You may ask why an account manager is writing an article about UX…” | The White Agency
- Ogilvy One Creative Director Rob Morrison received the much-coveted ADMA Award for Outstanding Achievement.
- Bullseye’s award-winning websites for Auckland Airport and Blackmores.
- When Shift’s Senior Strategist, Jane Conway, visited LinkedIn HQ in Silicon Valley she found that tech comes second. It’s all about culture.
- This week Dr Connie Wong from Monash University was announced the winner of the 2013 Centenary Institute Lawrence Creative Prize. Named for STW ECD/Lawrence Creative CEO Neil Lawrence, the Prize rewards creative biomedical research. Dr Wong’s research was on using diet to cope with the aftermath of stroke.
OMG | cool | wow.
- Digital detoxes lack passion. They’re pretentious. They’re the commitment equivalent of hedge funder who uses LED lightbulbs on his private jet to be “environmental.” Your phone is ruining you for us.
- How do you travel and not fall apart, health-wise? Useful tips from Sarah Wilson.
- An opinion piece on a controversial topic.
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