After Matisse rug. Welcome to a new edition of Linkness!
If you only read one thing.
- Creating a place where women digital strategists thrive: Do’s and Don’ts | Mike Arauz in consultation with high profile women
Innovation.
- Five ways the advertising industry is about to transform | HBR
- Welcome to the unicorn club: learning from billion-dollar startups | TechCrunch
Data and technology.
- Utterly fascinating breakdown of “metrics” in this post on how promotion affects pageviews on the New York Times website | Brian Abelson
- Marketers, welcome to the world of disappearing media. Snapchat’s model gets viewers to focus and act fast — before the content vanishes forever | Ad Age
- Why the banner ad is heroic, and Adtech is our greatest artifact: “the very same technologies we’ve built to serve real time, data-driven advertising will soon be re-purposed across nearly every segment of our society.” | John Battelle’s Search Blog
- Inside the headquarters of Twitter, Facebook and LinkedIn: A journey to Silicon Valley | Andrew Baxter
- What screens want: Some thoughts on digital canvases | Frank Chimero
- “When women do it, it’s community management. When men do it, it’s technical evangelism.” The gendering of technology work | Shanley
Insights.
- The great middle-class identity crisis: “For many of these people, their Twitter account or Facebook page is their identity. It’s the place where they present themselves to the world. These sites have taken off partly because our other identities have weakened” | FT.com
- Why are we supposed to care about Malcolm Gladwell’s media diet? The cult of telling people what you read | New Republic
Creativity.
- “Would it be confusing, or obnoxiously semantics-y, to say I’m not done with “writing about music,” just “music writing”?” A good piece about a creative (and professional self-image) crisis | Rachel Maddux
STW Group news.
- Beyond SEO: Switched on Media “rides the digital marketing wave” in BRW.
- XPO Brands donates its time to help Thankyou Group with new campaign in Coles supermarkets.
- Kieran Moore looks at how the corporate speak of yesterday doesn’t cut it anymore.
- Corporate behaviour matters, as employees increasingly blur work and personal life, AMR research finds; Iain Good from Shift quoted.
- Capitalism with a conscience on the Shift blog.
- Building trust during and beyond a site closure | Ogilvy Public Relations Australia
- Managing the generation gap: Spinach GM Ben Willee talks to Management Today
- Questions every client should ask their new Account Manager.
OMG | cool | wow.
- “Whenever a friend asks me if I have any interesting tales involving text-messaging, I think of Jeremy.” Michael Cera for The New Yorker
- Punctuation tips. Helpful.
- Short film: What deep thoughts do you have during a run?
- Music and the “thinkpiece economy” – does the same holds true for advertising?
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